ALFAJORES. A DELIGHT THAT ENDURES IN ARGENTINA

Alfajores, those delicious treats that make your mouth water just by mentioning them, have been an intrinsic part of Argentine culinary culture for decades. Despite the challenges brought about by the pandemic, the love for alfajores did not diminish; rather, it intensified. In this article, we will explore how the consumption of alfajores has evolved since the year 2020 and how this treat has managed to adapt and reinvent itself to remain a favorite in the palates of Argentinians.

A Sweet Tradition that Persists

The year 2020 marked a milestone in recent world history due to the global pandemic. However, even in times of uncertainty, one thing became clear: the love for alfajores did not fade away. In Argentina, approximately 10.5 million alfajores are consumed per day, an impressive number that highlights people’s devotion to this sweet treat.

Adaptation During the Pandemic

The pandemic brought along a series of changes in people’s consumption habits. However, alfajores proved to be a comforting constant in challenging times. As people spent more time at home, the demand for sweets increased. Alfajores, with their different varieties ranging from the classic chocolate to the irresistible dulce de leche, found their place in the hearts and stomachs of Argentinians.

Reinventing for New Trends

One of the most notable characteristics of alfajores is their ability to reinvent themselves and stay up to date with changing trends. Whether through innovative flavors, creative presentations, or eye-catching packaging, alfajor manufacturers have managed to capture the attention of new generations while remaining true to the essence of this classic treat.

Figures That Speak for Themselves

2021 was not a year of slowdown for alfajores. In fact, an average of 6 million alfajores were sold per day in Argentina. However, what truly surprised many was the increase in consumption during the year 2022. According to the Association of Distributors of Sweets, Cookies, and Related Products (ADGYA), daily consumption of alfajores reached an impressive figure of 10.5 million in the country. This increase reflects not only the ongoing popularity of alfajores but also the adaptability of this delight to changing consumer preferences.

The Future of Alfajores

As we move towards the future, it is evident that alfajores will continue to be a staple in the Argentine diet and culture. Their ability to transcend generations and adapt to modern trends ensures their relevance in the years to come. The perfect combination of soft dough, enticing filling, and irresistible flavors ensures that alfajores will continue to be a popular choice in stores and homes across the country.

As conclusion, we can say the alfajores are a perfect product to sell on every market in Latin America because of his capabilities to adapt himself to the market needs.